Why is video marketing so important? The internet has changed the way people think about video. Many people spend hours every day on websites like YouTube. It has provided another medium for businesses to reach out to their customers.
A video is enticing and progressive. It is more interactive than a plain text or image ad and makes a prospect feel more educated about a business and comfortable contacting them in person. A picture may be able to paint a thousand words, but video can convey a complete story. Videos tend to have a much higher click through rate than static images and text advertising, not to mention the major search engines absolutely love video content.
If the marketing of your business does not factor in video as a prime channel to your customers, you are missing out on an absolutely HUGE opportunity. Online video marketing of local business is definitely not something to be over-looked.